“Quotes”
On the Importance of PR
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB
“There is no such thing as bad publicity except your own obituary.” – Brendan Behanv
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams
“If you don’t tell your story, someone else will.” – Unknown